Serious Bean Online Store Launched by Popular Request, Brand Invests in Continued Growth
Manitowoc, WI (Feb. 4, 2020) – Lakeside Foods is pleased to announce the opening of a new online store, a first for Lakeside and its canned bean brand SER!OUS BEAN CO. Online shoppers can purchase all five bold flavors, including the popular Sweet & Sassy Dr Pepper, in both single-flavor and multi-variety assortments in six or 12-packs at seriousbeanco.com. The company’s products can be shipped anywhere in the U.S. through its partnership with Midwest Assembly, a fulfillment company in West Bend, WI.
“Since we launched the first SER!OUS BEAN CO flavors in 2018, we’ve regularly received requests about ordering them online from our fans,” said Trey Taylor, co-founder and vice president of marketing at Lakeside Foods. “They tell us they love our bold, unique flavors and often share creative recipes they’re using them in.”
In the past year, Lakeside Foods has made significant investments in growing the SERIOUS BEAN CO brand, including adding personnel resources and advertising in key regional markets. In May the brand launched its newest flavor, Southern Mustard-Q BBQ, with a tangy South Carolina-inspired sauce made with mustard, vinegar and unique seasonings. SER!OUS BEAN CO beans are currently available at approximately 3,500 retail stores across the country, including Walmart, Hy-Vee, United/Market Street Supermarkets, Meijer and H-E-B.
All SER!OUS BEAN CO bold flavors are crafted with the highest quality, all-natural ingredients, including the best beans grown in the Midwest. They are preservative-free, vegan and gluten-free*, with BPA-free cans with easy-to-open pull-top lids. They’re also a good source of fiber and protein.
The brand is owned and operated by Wisconsin-based Lakeside Foods, a premier supplier of high-quality frozen and canned foods to the retail, food service and industrial sectors.
For more information on SER!OUS BEAN CO, or for easy recipes for your next cookout or March Madness party, visit www.SeriousBeanCo.com. A SER!OUS BEAN CO Store Locator is available online at www.seriousbeanco.com/find-stores.
Editor’s Note: Please contact us to receive a coupon to purchase a can of bold, flavorful SER!OUS beans at your local retailer, or email sbccustomerservice@lakesidefoods.com to receive a complimentary flavor of your choice.
About SER!OUS BEAN CO
Co-founders Matt Brown and Trey Taylor of Good Eats Foods Co., based in Fayetteville, Ark., created the brand with the belief that the canned bean category was losing relevance with shoppers due to lack of innovative offerings. The founders are serious about making unique, delicious flavors while having a little fun along the way. SER!OUS BEAN CO is owned and operated by Lakeside Foods — a premier supplier of high-quality frozen and canned foods to the retail, food service and industrial sectors that is headquartered in Manitowoc, Wis.
# # #*SER!OUS BEAN CO baked beans are produced in a facility that does not manufacture any products that contain gluten.