NEWS RELEASE


RE:  Jim Farley promoted to Director of Retail Processed Food Sales

BY:   Tom Reilly, Vice President, Human Resources

Manitowoc, WI  October 20, 2003 --

James J. Farley has been promoted to Director of Retail Processed Food Sales at Lakeside Foods' Corporate Office. In this position, he will be responsible for all nationwide supermarket and health food store processed food sales activities.

Jim joined Lakeside in 1999 as Sales Manager, Retail Processed Food Sales. Prior to coming to Lakeside, he worked in various sales capacities at Seymour Canning Company in Seymour, WI.

Jim is a member of the Lions Club in Seymour and on the Board of Directors for the Outagamie County Fair. He has served as Treasurer for the Canned Vegetable Council and Treasurer for the Seymour Chamber of Commerce. Jim and his wife, Lois, and two sons, Tony and Andy, live in Seymour.

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