SER!OUS BEAN CO Launches Southern Mustard-Q BBQ for Grilling Season

Southern Mustard-inspired BBQ baked beans now available at select Walmart stores

Manitowoc, Wis. (May 22, 2019) – After serious success with its four introductory flavors, SER!OUS BEAN CO has launched its newest flavorful twist on baked beans  – Southern Mustard-Q BBQ beans. 

“Craft sauces of all kinds are hot right now, especially those representing particular regional profiles,” said Joe Auchter, research and development director for SER!OUS BEAN CO. “Mustard-based sauce traditional to South Carolina is a delightful contrast to the more traditional tomato-based sauces.

 “Our beans are the perfect flavor base for this tangy, complex and well-balanced sauce made with yellow mustard, vinegar and unique seasonings. These tasty beans complement pulled pork, chicken, ribs, beef or veggie burgers – whatever consumers are putting on their grills this summer,” Auchter said.

In addition, the product development team said the beans pair well with German cuisine, including brats, sausages, potato salad, schnitzel and sauerkraut. They can also be added to cooked potatoes or pureed for a dip with pretzels or crackers. In taste tests, panelists liked the mild heat and zesty flavor.

The beans are preservative-free, vegan and gluten-free*, with BPA-free cans with easy-to-open pull-top lids. They’re also a good source of fiber and protein.

Southern Mustard-Q is now available at approximately 500 Walmart stores across 16 states. The other four SER!OUS BEAN CO flavors are available at more than 4,000 retail stores across country, including Walmart, Publix, HyVee, United Supermarkets, Meijer, WinCo Foods and H-E-B.

All of the SER!OUS BEAN CO bold flavors are crafted with the highest quality all-natural ingredients and the best beans grown in the Midwest and canned in Owatonna, Minn. The brand is owned and operated by Lakeside Foods, a premier supplier of high-quality frozen and canned foods to the retail, food service and industrial sectors, which is headquartered in Manitowoc, Wis.

For more information on SER!OUS BEAN CO visit A SER!OUS BEAN CO Store Locator is available online at

Co-founders Matt Brown and Trey Taylor of Good Eats Foods Co., based in Fayetteville, Ark., created the brand with the belief that the canned bean category was losing relevance with shoppers due to lack of innovative offerings. The founders are serious about making unique, delicious flavors while having a little fun along the way. SER!OUS BEAN CO is owned and operated by Lakeside Foods — a premier supplier of high-quality frozen and canned foods to the retail, food service and industrial sectors that is headquartered in Manitowoc, Wis.

*SER!OUS BEAN CO baked beans are produced in a facility that does not manufacture any products that contain gluten.


Anne Smith APR

(920) 684-3356, Ext. 4032

Beth O’Reilly, O’Reilly PR

(920) 889-0818