SER!OUS BEAN CO Revolutionizes Canned Beans with Bold Flavors, Natural Ingredients

Meijer, Other Retailers Launch Multiple Varieties, including Dr Pepper®-Flavored Beans


The four one-of-a-kind flavors are Dr Pepper®, Buffalo, Chipotle and Cracked Pepper.

Manitowoc, Wis. (September 10, 2018) – SER!OUS BEAN CO excites consumers and retailers alike with its flavorful twists on traditional baked beans.  Each flavor is crafted with the highest quality natural ingredients and the best beans from America’s Heartland. New this month, several regional chains have joined Walmart in adding the product to their shelves.

“Always original. Always bold. Always delicious. We don’t do boring!” said SER!OUS BEAN CO co-founder Trey Taylor. “We are serious about our love of beans, using premium flavors and creating excitement for the canned-bean category.”

The four one-of-a-kind flavors are Dr Pepper®, Buffalo, Chipotle and Cracked Pepper. The preservative-free canned beans are an easy side dish, snack, dip, or topping ideal for tailgating, grilling, potlucks, entertaining, and on-the-go occasions with easy-to-open pull-top lids. SER!OUS BEAN Co beans are vegan, gluten-free* and a good source of fiber.

“We don’t want people to miss out on the brilliance of canned beans. They pair well with almost every meal, but this food category needs to be more appealing, with better ingredients and flavors that push boundaries,” Taylor said.

SER!OUS Bean Co just expanded distribution of its canned baked beans in all 250 Meijer store locations and Texas-based H-E-B stores. Meijer will start a tailgating-themed promotion September 16 with special pricing of three cans for $4. SER!OUS BEAN CO baked beans have been available at 2,600 Walmart locations since April.


Co-founders Matt Brown and Taylor of Good Eats Foods Co. based in Fayetteville, Ark., created the brand with the belief that the canned bean category is losing relevance with shoppers due to the lack of innovative offerings. The founders are serious about making unique, delicious flavors while having a little fun along the way. SER!OUS BEAN CO is owned and operated by Lakeside Foods — a premier supplier of high-quality frozen and canned foods to the retail, food service and industrial sectors headquartered in Manitowoc, Wis.

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*SER!OUS BEAN CO baked beans are produced in a gluten-free facility not officially certified gluten-free.


Anne Smith APR
(920) 684-3356, Ext. 4032

Beth O’Reilly
O’Reilly Public Relations
(920) 889-0818