Lakeside Foods updating logo, branding to reflect recent growth and innovation rooted in rich heritage
Manitowoc, WI (July 13, 2021) – Lakeside Foods, a leading frozen and canned food products company, is updating its logo to a more modern style to reflect its recent growth and innovation while celebrating its rich heritage as a 134-year-old (and counting!) company.
The new logo, dubbed the Lakeside Foods family seal, includes an image evoking the sun, lake and fields; a bold, strong font; dark navy color representing its company values of stability and trust; and an inset “EST 1887” illustrating its roots as a pea packing company in Manitowoc in 1887.
“We’ve seen many changes since we launched our existing logo decades ago, including customer and consumer trends, employee attraction and retention needs, and our growth strategies to diversify into new product categories,” said Joe Yanda, president and CEO.
“Our senior management team agreed to update our brand identity to reflect where we’re headed as a company, while retaining our bold, energetic colors and celebrating our heritage,” Yanda added. “We believe the new look conveys the energy and vision we have for the future of Lakeside Foods.”
The Lakeside Foods team is transitioning its website and social media properties immediately and has announced the change to customers. Company collateral, system-generated correspondence and building signage will be updated in stages over the next 12 months and beyond.
Lakeside Foods is one of the largest U.S. suppliers of canned and frozen vegetables and frozen whipped topping for the private label, food service and industrial markets. The company has grown in recent years with acquisitions in adjacent food categories (including frozen appetizers, baked beans and frozen smoothies), completed two expansions at its frozen packaging facility in Manitowoc and added a second production line at its subsidiary Riverside Foods in Two Rivers. The company also is part of a joint venture partnership to produce canned pet food.
About Lakeside Foods, Inc.
Lakeside Foods is a premier supplier of high-quality frozen and canned foods to the retail, food service and industrial sectors. Since its beginning in 1887 as a small pea-canning plant, Lakeside Foods has expanded to 13 production facilities, producing canned and frozen vegetables, canned meat, canned dry beans, frozen desserts, appetizers and canned pet food that are distributed in 14 countries. Lakeside Foods manages its vegetable growing and harvesting operations through a network of regional farmers, ensuring food quality and freshness from farm to table. The company is family-owned and based in Manitowoc, Wis.